SEO and Web Design for Your Business
The aim of any business that has a website is to get as many targeted traffic to their website. The surprising fact is that this involves more than just creating a website since some websites are dead since they receive little or no visitors. A surprising observation is that some of these websites are poorly designed and are hard to navigate. Others have a great design and layout but they never appear among top searches in search engines thus never get any visitors.
The more visitors a website have the higher the chances of customer conversion. The truth is to get more visitors to a website a business needs to use a two-pronged approach that involved getting a great web design and optimizing the content for better search engine results.
To create a great website the web designer needs to consider is the load time. Load time is influenced by the visuals, layout and design elements of the websites. The truth is that slow loading websites are a put off to visitors and given the fact that on average, most people wait for only 3-5 seconds for a page to load.
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The other thing to consider is the layout of the website. Web designs that are busy and complex affect the perception of the visitor. The structure of content also affects the capacity to build trust with clients. In a website vital information should be visible at the first glance and this happens when it is placed in front or at the center. The truth is that readily accessible information also builds client trust and removes the inconvenience of having to click repeatedly at links to get the right content.
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It is a known fact that visuals, color and font schemes are another important consideration. It is a known fact that an excellent website has visuals that are well balanced out and not cluttered together. Photos need to be used carefully, not stockpiled. Fonts need to be the right size and avoid excess curves, which make the words hard to read. It is a known fact that the color scheme used should not be too bright or too dull.
The other thing to consider is mobile optimization so that the website can be viewed on smartphones. This enables customers, who are on the go or are unable to access a computer, still be able to access the website.
The truth is that designing a website is half the work, the other part involves optimizing the website for search engines. The first step is to create rich content that is easy to comprehend, informative, authentic and having a good keyword density. It is a known fact that proper keyword density will make the website feature among the first search results of a search engine.